The History
The Beginning
Sims by Racers is a family owned and operated business originating back to 2004. Helping professional and amateur drivers as well as corporate clients. We make drivers better! Our original simulator was designed to mimic a kart.
The Mission
Design and build simulators that match the function and fit of your favorite race car creating the most immersive experience in the marketplace today. "Sims by Racers helps make good drivers great drivers"
The Racetrack
The importance of real world racing experience can not be underestimated. We spend 80% of our R&D time measuring, designing and testing. Our 1996 BMW M3 GTR race car that has multiple wins under its belt, becomes our test platform to ensure our simulators are as realistic as possible. We also work directly with professional drivers and teams to duplicate their driver position and pedal position and feel.
Corporate Clients
BP Fuels
BP Fuels Marketing Group was looking for a new way to engage customers. A third party marketing organization purchased three simulators and hired Sims by Racers to staff multiple events during the race season. We captured more than 3,000 customer contacts during multiple events.
Subaru of America
Subaru of America teamed with a local car dealer Morrie's Minnetonka, MN to promote the Subaru factory rally team and drivers. In attendance was David Higgins (multiple WRC world champion) Travis Pastrana (Nitro Circus creator and Motocross champion and X games rally) We arranged a race between Subaru rally team pro drivers vs fans. More than 200 fans participated and everyone enjoyed the experience.
National Guard Indy Car
Team Panther Racing hired Sims by Racers to convert one of their Delara open wheel cars into a full size functional simulator. The car was used for 3 years to promote the National Guard as part of their recruiting efforts.
iRacing
Sims by Racers partnered with iRacing back in 2007 when they were getting started. We were an early partner and beta tester. We remain partners to this day. Our simulators have been used for many iRacing marketing events. Jeff Gordan can been seen driving a legacy simulator from Sims by Racers.
Northern Tool & Equipment
Northern Tool & Equipment had scheduled a public event using a game console with a racing video game. We offered our services and our simulators for their event at an open house at a local store. This lead to a 3 year relationship while they were sponsoring NASCAR driver Erik Darnell. Our simulators were used for many marketing events at actual races.